BRANDING

Project Description:

Quantum Design Lab partnered with Dominic Solazzo, to create an environmental awareness poster that is as visually appealing as it is informative. This piece is called, “Why Plastic Resin Pellets are Found in the Ocean.” The goal was to reach the masses about an ever growing issue killing our sea life and damaging the environment.

Plastic resin pellets are small granules generally with shape of a cylinder or a disk with a diameter of a few millimeters. These plastic particles are industrial raw material transported to manufacturing sites where “user plastics” are made by re-melting and molding into the final products. Resin pellets can be unintentionally released to the environment, both during manufacturing and transport. The released resin pellets are carried by surface run-off, stream, and river waters eventually to the ocean. Resin pellets can also be directly introduced to the ocean through accidental spills during shipping. Because of their environmental persistence, they are distributed widely in the ocean and found on beaches all over the world. A growing production of plastic leads to a measurable increase in plastic pollution in the ocean.

Dominic Solazzo is an active volunteer with a number of coastal conservation groups. He is a Cook College graduate with a degree in Natural Resource Management, and union tradesman. Dominick not only has the visibility in the community, but he’s also trained and skilled in the technical, physical, and environmental aspects of community maintenance and natural resource management.

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BRANDING

Project Description:

Quantum Design Lab designed the Jersey Shore Hurricane News (JSHN) logo. The client wanted to include the official hurricane symbol which QDLAB customized with a red gradient and drop shadow. We then delivered a type treatment that emphasized motion and action, something that communicated urgency and “Breaking News.”

Jersey Shore Hurricane News is a two-way news outlet, news for the people, by the people. JSHN covers breaking news, traffic, weather.

From the JSHN Facebook page, “Since its inception in the days preceding Hurricane Irene, JSHN has evolved into covering breaking news, traffic, weather, and community oriented news throughout New Jersey,

JSHN’s overarching objective to report real-time news — as it’s happening. JSHN prides itself in original, accurate reporting and investigative work as well as gathering and curating tips from our contributors.

We encourage you to interact with us and other contributors. The news should ultimately be about the people. We strive to empower citizens to exercise their journalistic powers!

JSHN employs strict journalistic standards in its review and reporting of reader tips. JSHN will not post any news tips unless there is confirmation from two independent reliable sources. All rumors will be rapidly squashed.”

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BRANDING:

Jersey Shore Hurricane News (JSHN) — Logos
Client: Justin Auciello
Creative: Chris Anderson
Skills: Art Direction, Logo Design, Branding, Typography

Logo 1

Logo 2

Logo 3

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