Design Services

The Importance of Print Design for Your Business:

Tangibility. A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or even years, while Internet ads can disappear into cyber space almost instantaneously.

Credibility. There is something about print that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print ad.

Branding. Print ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish a consistent brand recognition.

Target Marketing. Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.

More Engaging. Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper.

Less Print Ads. With more and more businesses relying solely on the Internet for their advertising needs, the decline of print publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your advertisement to shine, and possibly even cheaper prices for that ad space.

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The Importance of Branding for Your Business:

There is no denying the importance of branding, especially for the small business. Consumers are always willing to buy products they know and trust. A strong, well defined brand, gives you a competitive advantage in the market. It allows you to charge more for your product, knowing that consumers will remain loyal, and buy it at the higher cost. That is the result of consistent reinforcing of the brand, which enables positive responses from the consumer.

Branding is one way to attract new customers. When a customer comes to you because of all they have heard about your product and business, then you can be certain that they are serious about buying. When you run marketing campaigns, you are simply throwing out a wide net to attract a large number of customers. From there your marketing guys spend time with those leads to find out who is really serious. That takes a lot of time and money, and in the end, you are not sure that those customers will buy. On the other hand, branding puts you in a position to attract serious buyers first off.

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The Importance of Web Presence for Your Business:

The Internet is a wonderful thing. Businesses can get a website for a few bucks, dump their information into it and readily post to the Internet. Bang! Website. Unfortunately, this would have fit the bill in 1999, but not today.

Now, websites have the capacity to be a true strategic asset to their owner’s business. If you and the competition have the same business elements, client base, product, etc., then a professionally designed and developed website can put you ahead of your competitors.

You will be able to penetrate the market at a low cost relative to other media. You can have your potential new clients order online anytime. You offer low cost referral incentives to get new and existing clients to recommend your product. You can have your product delivered and you can deliver it yourself.

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The Importance of Digital Media for Your Business:

Digital marketing is a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media may replace some of the more traditional forms altogether.

While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are embracing the brave new world of digital consumption.

Digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.

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